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Golden Rules For the Use of Autoresponders You should be aware of some of the "Golden Rules" when using autoresponders. Using an Opt-In List to Optimize Your Internet Marketing Success Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list. Internet Advertising Options Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business. Autoresponders = Automatic Internet Marketing Success Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.