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The Importance of Backlinks from Directories Backlinks are a highly important and necessary part of any successful website. Backlinks are essential for Search Engine Optimization (SEO) because they help to judge the popularity and importance of the website based on their backlinks to other sites. That is the main reason there are so many directories online. One well known directory is the Canadian Business Directory. Ca that is well known for accepting Canadian only businesses. You get listed and you get a backlink, simple as that. How to Create Smart Incoming Linking In order to get your site recognized by the main search engines and obtain a high page ranking, you need to be able to get your site noticed by engines like Yahoo and Google. While there are several more search engines out there, these are the big two that you want to get noticed, and ranked, by.